Sneaker giant Reebok has partnered with filmmaker and director Ava DuVernay‘s media company and arts collective, ARRAY. The partnership centers around a celebration dedicated to the influential role of creative women in film during Hollywood’s biggest weekend.
Four screenings took place on Saturday, Feb. 8, including some of this year’s most impactful films directed by women. The day-long gathering featured a panel discussion on parity, persistence, and passion hosted by Dani Kwateng-Clark.
“Reebok has a longstanding history of empowering women and supporting those who empower others. We were at the forefront of the fitness movement back in the 1980s, and continue to lead the charge today,” said Karen Reuther, VP, Creative Direction & Future, in a press release. “As we continue our commitment in creating innovative products for women, by women, we are proud to stand next to ARRAY as we take a stance for women everywhere during an important time in the film industry.”