The ARRAY Pop-Up Channel Launches December 1 on JetBlue’s Seatback Entertainment Systems
LOS ANGELES, December 2, 2022 /CSRwire/ — Ava DuVernay’s ARRAY Releasing and JetBlue today announced a partnership to offer customers a curated selection of 12 independent feature films from artists of color and women directors. Presented within an exclusive ARRAY pop-up channel, each cinematic gem – including multiple festival award winners and New York Times’ Critic’s Picks – amplifies the varied voices of storytellers and will debut December 1 across select JetBlue aircraft. Featuring a special video introduction by DuVernay, the deal marks the first in-flight partnership for ARRAY Releasing, which has acquired and distributed more than 40 independent feature films since 2011.
“Over the years, I’ve experienced transformative moments by watching films while flying. Something about the intimacy of being in the air as stories unfold has always appealed to me,” shared DuVernay. “We launched ARRAY Releasing in 2011 as a way to connect audiences with indie cinema made by underrepresented filmmakers. Our hope is that JetBlue travelers will sit back and enjoy the magic of these films, exploring new visions and new voices while in the majesty of mid-air.”
ARRAY President Tilane Jones added: “We are thrilled to take ARRAY Releasing to the skies for the first time. With the support of the team at JetBlue, who share our commitment to showcasing inclusive stories, we proudly present twelve critically acclaimed, award-winning ARRAY films for millions of passengers to discover while in-flight.”
