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Case Study | Ava DuVernay’s Array: Disrupting the Hollywood Film Industry

By: Anita E. & Morgan B.
Publication: Harvard Business School
March 11, 2024
By ARRAY
March 11, 2024

“And… action!” It was early February 2023 in Savannah, Georgia, on the set of acclaimed filmmaker Ava DuVernay’s latest movie, Origin, based on Isabel Wilkerson’s book Caste: The Origins of Our Discontents. DuVernay was directing a large sequence involving the film’s main character, played by Aunjanue Ellis, and hundreds of extras, all dressed in tuxedos and ball gowns, at a local museum. Before calling action, DuVernay had described her vision for the scene to the cast and crew, but she had also taken the time to explain the process to a small group of visitors—most on their first-ever visit to a film set—who had helped finance the movie.

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